1. Several of their partnerships involve Christian or para-Church organizations (under the NGOs). If they did not give a nod to Christmas, they may find opposition from these partners.

2. The Christian market is a considerable revenue stream. You can put a cross on your product and instantly see sales. This is not a liberal vs. conservative issue; it’s simply reaching out to one of your market segments.

3. You implied a feeling to try both, because they appear to be distinct. I would have the same thought. When you are standing in line, late for a meeting, you are not going to contemplate the coffee mix. You would simply say “give me this one…”.

4. Given the cultural norm, especially in areas like the midwest and south, it would seem doubtful this trick would work with other religions. For example, if they produced an Islamic blend or a Hindu blend it would probably not sell because of cultural bias. They have to keep it generic, as in Indian Chai.

Thoughts?