The Risks in Sponsorship

Posts have been few and far between since mid November I know. I’ve been busy getting ready for the holidays, looking for new positions, and most importantly just taking some time for me. During one of these excursions I came across the following sign:

 

My first immediate thought was how hilarious is it to have a venue advertising Manheim Steamroller and Slayer/Megadeath on the same billboard. My second is why I am going to WAMU theatre when they went the way of the dinosaurs.

We’ve seen lately the huge risk that businesses take when there is any kind of endorsement or sponsorship. I’m curious then why there isn’t an appropriate level of consideration and negotiation in determining mutual escape clauses from these sponsorships.

In thinking on this and Tiger Woods recent experiences I would think that it would be both sides who would wish to end these endorsements. When the media juggernaut is getting a hold of a story there’s nothing worse than opening a fresh wound back up by running a campaign utilizing the person who is in question.