Technology and advertising

It’s been a while since I saw something that really needed to be covered, and been immensely busy.

I came across this genius piece of technology and advertising this morning and just had to share.

So before you get to watch the video you have to watch an ad, nothing ground breaking there. What is a terrific idea is giving customers the choice of selecting which ad they do get served. I think this is terrific as a consumer who targets the ad they will be watching is likely going to be more receptive to the ad.

I’m sure this idea has been around for a while but seeing it on a mainstream site like MSNBC is great. It shows that media execs are starting to try and unlock a solid revenue stream online, something that will be necessary if we’re ever to transition media to the web.