Part 1 ~ Creating Product Value eBook

So I’m in the process of finalizing a eBook and the concepts contained therein were a focal point of a discussion with a friend who is looking to start his own business. I felt now would be a good time to make some of the content available on the website.

Inception “The Idea”

So here’s the thing I hear this all the time “I want to find an audience and then solve their problem”

Wouldn’t it be great if we started not with a business concept but with a core audience? While that would be a terrific way to make some easy cash that’s not how things usually start. There are segments that are extremely attractive (single males, the elderly, teenage girls etc.) but finding a business that neatly covers these peoples’ needs is extremely elusive.

So where do we begin? It all starts with one question:

What problem are you trying to solve?

By focusing on a problem you take a blind approach not bringing any preconceptions on what the audience’s needs are, and instead focus on a problem you’ve identified which could exist.

Example: I want to bring the savory delight that is called okonomiyaki to the fast food nation that is the United states.