Messaging and Positioning for you
If you missed the M&P post please catch up before continueing, it can be found here.
Messaging (pulled from my resume):
Experienced, well-rounded Product Manager, having demonstrated high performance throughout all phases of a product launch. With a five year track record of exceeding expectations and taking on increasingly larger scale projects and responsibilities.*
*Bold, italics and underlining used to connect to corresponding pillars.
Pillars
- Experienced
- Performer
- Wholistic
| Experienced | Performer | Wholistic |
| 4 product launches | Increased Revenues 83% | Sales |
| Managed accounts | Exceeded metrics by 300% | Product Management |
| Internal project management | Expanded programs to 12 countries | Licensing |
| Web & traditional media | Record revenues | Operations |
These map to a variety of job titles I’ve held: Product Manager, Marketing Specialist, Storage Development Specialist, Merchandising Associate, Purchasing Operations Specialist, and Account Executive.
By utilizing this approach I was able to tell a consistent experience with very disparate job history. Tying past successes to my current career path giving a compelling story rather than one where I’d have to write off some skills as not/applicable or merely cross functional.
Take-Aways: Whether it’s a product or you; accurate and compelling M&P creates a more attractive product offering. You can bridge gaps by bundling under traits under a pillar that hints at the real importance of the trait to the desired end product.
