Comments on: Is Google Price-Fixing with AdWords? http://mgmtnow.com/is-google-price-fixing-with-adwords/ Go-Beyond Branding Mon, 26 Jul 2010 16:30:43 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Lino Macknight http://mgmtnow.com/is-google-price-fixing-with-adwords/comment-page-1/#comment-152 Lino Macknight Thu, 29 Apr 2010 15:50:06 +0000 http://mgmtnow.com/?p=358#comment-152 Adwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. *- Adwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. *-

]]> By: Nick http://mgmtnow.com/is-google-price-fixing-with-adwords/comment-page-1/#comment-67 Nick Fri, 23 Oct 2009 01:51:29 +0000 http://mgmtnow.com/?p=358#comment-67 I'm open to anyone posting on the blog so long as they link back. Even though this isn't my finest post. I’m open to anyone posting on the blog so long as they link back. Even though this isn’t my finest post.

]]> By: Polprav http://mgmtnow.com/is-google-price-fixing-with-adwords/comment-page-1/#comment-66 Polprav Thu, 22 Oct 2009 23:12:50 +0000 http://mgmtnow.com/?p=358#comment-66 Hello from Russia! Can I quote a post in your blog with the link to you? Hello from Russia!
Can I quote a post in your blog with the link to you?

]]> By: Nick http://mgmtnow.com/is-google-price-fixing-with-adwords/comment-page-1/#comment-60 Nick Sun, 18 Oct 2009 16:20:23 +0000 http://mgmtnow.com/?p=358#comment-60 Sally, I'll admit I didn't check the relevancy score before I posted this. Here are the facts direct from my account though. 6/10 relevancy the ad was only served 3 times over 3 days. This to me doesn't indicate enough data for a company like Google to double my cost of acquisition, especially given that click-through rates are not extremely high to begin with on most keywords. Thanks for the indepth response though. It seems like a solid explanation, but I still feel that the change was unwarranted based on the small amount of data and the speed in which my price was jacked up. Sally,

I’ll admit I didn’t check the relevancy score before I posted this. Here are the facts direct from my account though.

6/10 relevancy
the ad was only served 3 times over 3 days.

This to me doesn’t indicate enough data for a company like Google to double my cost of acquisition, especially given that click-through rates are not extremely high to begin with on most keywords.

Thanks for the indepth response though. It seems like a solid explanation, but I still feel that the change was unwarranted based on the small amount of data and the speed in which my price was jacked up.

]]> By: sally http://mgmtnow.com/is-google-price-fixing-with-adwords/comment-page-1/#comment-59 sally Sun, 18 Oct 2009 15:30:16 +0000 http://mgmtnow.com/?p=358#comment-59 The price will go up if your ctr is bad. Google exists primarily for searchers - if they don't keep coming, google loses it's position as the top seacrh engine. Searchers want results that are relevant to their search query. If you're not delivering that in your sponsored link, goolge will penalise you. You're not bidding against yourself - google is telling you you are doing something that searchers don't like, and you're not listening. The price will go up if your ctr is bad. Google exists primarily for searchers – if they don’t keep coming, google loses it’s position as the top seacrh engine. Searchers want results that are relevant to their search query. If you’re not delivering that in your sponsored link, goolge will penalise you. You’re not bidding against yourself – google is telling you you are doing something that searchers don’t like, and you’re not listening.

]]> By: Nick http://mgmtnow.com/is-google-price-fixing-with-adwords/comment-page-1/#comment-58 Nick Fri, 16 Oct 2009 21:50:14 +0000 http://mgmtnow.com/?p=358#comment-58 A plausible answer was given to this question on LinkedIn: “Maybe your quality score went down” My thought on this is if Google increases the cost without communicating back what their reason is that’s not an acceptable practice. The fact that Google can determine the worth and value of my specific business and then assign a disparate pricing structure to me vs. a competitor is also a concern. In the end since this blog is mostly dedicated to branding and M&P I feel strongly that the ad was placed in good faith on my part and doubt highly this was the reason for the price increase. Additionally if the ad is even remotely relevant and I’m the only person bidding then doesn’t it make sense that my ad is therefore the most relevant ad they have? A plausible answer was given to this question on LinkedIn: “Maybe your quality score went down”

My thought on this is if Google increases the cost without communicating back what their reason is that’s not an acceptable practice. The fact that Google can determine the worth and value of my specific business and then assign a disparate pricing structure to me vs. a competitor is also a concern.

In the end since this blog is mostly dedicated to branding and M&P I feel strongly that the ad was placed in good faith on my part and doubt highly this was the reason for the price increase. Additionally if the ad is even remotely relevant and I’m the only person bidding then doesn’t it make sense that my ad is therefore the most relevant ad they have?

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