Secondly, I find the droid commercials interesting in another way. If you are a techie, then you may know what the droid is. My wife saw the ad, and had no clue what they were selling. Furthermore, she was not able to connect the iBrand with Apple? She thought that the iBranding was simply shorthand for internet. Again, that would say their advertising is working very well when a non-techie associates something Apple with the internet.

I took this a step further. Walking around the floor, I asked some business people about it. None of them can identify the droid product or even remember seeing the commercial. Some of the techies could, but universally nobody could explain what it was. If we were in a Microsoft or Google, then perhaps such a thing would be common knowledge. From the limited survey that I conducted, it appears that a larger population would have no clue.

While you may not be interested in seeing pretty people, a vast majority of America is. That can be seen through the type of ads you see on television. Do they typically put the fat lady in the jeans, or the uber thin one? You may want to reconsider your view, especially on a blog that is focused on marketing and advertising efforts?

My feelings about these companies have nothing to do about where I’m employed, I’ve always felt the same about these companies. I’ve just never liked their ways of doing business.

Then you see my post on messaging and positioning and you see that I respect the iPod’s branding and hold it up as a thing to aspire to.

The new Apple commercial pissed me off quite honestly. I’d like Apple a bit more if their Mac ads were closer to their iPhone and iPod commercials where they actually talk about and sell their products.

I’m just not that interested in seeing people who are so damn petty. I think being negative period is a bad idea, and felt my google adwords post was a bit unfortunate upon reflection for the same reason.

The droid campaign is classic, and I’m glad you mentioned it in your blog. It won’t destroy the iBrand, nor will it really damage Apple’s recent runaway sales, but it does bring attention to an unnoticed product. Microsoft tried to do that with the whole “I’m a PC” response, but they were unsuccessful. If I were Balmer, I would seriously consider hiring these marketing guys to help with my campaign. While you may remain hopeful, I feel the shock and awe from Verizon’s first commercial will be the last one. Clearly these guys have talent in marketing. I would rather see it applied to Window’s 7.

Speaking of which, did you happen to catch the new Apple commercial? Continuing their wildly successful slam on Microsoft, they have produced a commercial where PC says “things will be different in Windows 7″. It is proceeded by a whole series of “it will be better” loops mentioning things such as Windows ME and earlier versions. While I’m a HUGE fan of Windows 7, and encourage everyone to go out and try it, you have to admit that was good marketing!

And while I’m in the mood to slam Apple some more, where do you think they have produced one device that is everything to everyone? In fact, they have made a whole product line out of separate devices. There are things that the iPhone cannot do, but their computer can. Then there are things on the touch iPod that is not available in the phone. You buy songs from iTunes, but they cannot be used in their video software (without a hack) because of copyright issues. If they really had a vision of a single device, they would find a way to make the little iPhone everything and they would discount the cost of the other devices (second tier product line). Also, why can they not just go and produce a $500 netbook with touch screen ability? They would absolutely CRUSH HP and Dell’s offerings. As you can see Nick, there is a huge hole in your “one device” observation.

Maybe we should just throw all of this crap in the trash and buy a Lenovo. YES, I am a Lenovo fanboy.