Inception – had to get a blog post in on this

So I loved Inception, and I’m not alone. With over $200 Million in just a few weeks this movie is doing brisk business. With a movie like this though, you really have to wonder about longevity. If everyone rushed out to see it who is left to watch?

If you’re one of the few who hasn’t watched it yet I implore you to watch the trailer, and then run out to the theater and watch it.

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This is where some terrific marketing comes in. I was watching TV as I was getting ready for work this morning and heard an advertisement that was so simple in it’s message that it really drove it home: See it a second time. Yes, they know you’ve by now, no doubt seen it. They know you’re asking yourself questions: What was real? What was a dream? Where does it end? When did it begin? And so many more I can’t even begin to discuss without ruining the plot for those who missed it.

Just the mere suggestion seeded in the commercial much like the concept of “inception” (the idea not the movie) continues to grow. It’s genius, it’s what made Dark Knight a $500 Million movie, and its what Chris Nolan and crew hope will make Inception a $350 million movie. The need to see it again, the need for the answers. Well done.