Comments on: Ignore Customers at Your Own Peril http://mgmtnow.com/ignore-customers-at-your-own-peril/ Go-Beyond Branding Mon, 26 Jul 2010 16:30:43 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Mike http://mgmtnow.com/ignore-customers-at-your-own-peril/comment-page-1/#comment-56 Mike Fri, 16 Oct 2009 16:29:15 +0000 http://mgmtnow.com/?p=351#comment-56 Perhaps you are coming around to my way of thinking? Good posting, and I'd like to probe your brain a bit more. In your opinion, do you feel these quality issues have anything to do with globalization of the workforce? In other words, now that a majority of these large corporations are multi-national (or outsource components to other countries), the result may be poor quality control? Hofstede's studies of cultural differences across these types of organizations may hint at the reason. Different cultures will value quality to a lesser or higher degree. For example, while studying in the Ukraine, I noticed that price was more important then durability. While living in Europe, I found a similar observation. In that situation, they also valued products that were small and multi-functional. It could be argued that your location within the United States would also be a dependent factor. For example, in California there is a huge concern over whether or not the product was "green". On a midwest farm, the product must be durable and cost effective. In Chicago or New York, it must be cheap, small, and preferablly multi-functional. I think the target audience, and this question on quality, is a good connection between my concerns over quality control and your interest in marketing research. Perhaps you are coming around to my way of thinking? Good posting, and I’d like to probe your brain a bit more. In your opinion, do you feel these quality issues have anything to do with globalization of the workforce? In other words, now that a majority of these large corporations are multi-national (or outsource components to other countries), the result may be poor quality control?

Hofstede’s studies of cultural differences across these types of organizations may hint at the reason. Different cultures will value quality to a lesser or higher degree. For example, while studying in the Ukraine, I noticed that price was more important then durability. While living in Europe, I found a similar observation. In that situation, they also valued products that were small and multi-functional.

It could be argued that your location within the United States would also be a dependent factor. For example, in California there is a huge concern over whether or not the product was “green”. On a midwest farm, the product must be durable and cost effective. In Chicago or New York, it must be cheap, small, and preferablly multi-functional.

I think the target audience, and this question on quality, is a good connection between my concerns over quality control and your interest in marketing research.

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