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	<title>MGMT Now &#124; Go-Beyond Branding</title>
	<link>http://mgmtnow.com</link>
	<description>Go-Beyond Branding</description>
	<lastBuildDate>Tue, 09 Mar 2010 20:58:19 +0000</lastBuildDate>
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	<item>
		<title>New Blog!</title>
		<description><![CDATA[Putting MGMTNow principles to the test with a new product focused blog.]]></description>
		<link>http://mgmtnow.com/new-blog/</link>
			</item>
	<item>
		<title>Celeb Endorsements &#8211; You’re Doing it Right</title>
		<description><![CDATA[If you had asked who was the big winner the day after the Super Bowl I’d have said the Saints, but now we can see the real winners were Snickers and Betty White.]]></description>
		<link>http://mgmtnow.com/celeb-endorsements-you%e2%80%99re-doing-it-right/</link>
			</item>
	<item>
		<title>Tearing Down the Wall: Windows Phone 7</title>
		<description><![CDATA[Windows Phone 7 was previewed today, see why this product more than any other has me excited about where Microsoft may be headed.]]></description>
		<link>http://mgmtnow.com/tearing-down-the-wall-windows-phone-7/</link>
			</item>
	<item>
		<title>Of no posts, new content, and unemployment</title>
		<description><![CDATA[Find out what I would do if someone gave me a boatload of money to start my own business today.]]></description>
		<link>http://mgmtnow.com/of-no-posts-new-content-and-unemployment/</link>
			</item>
	<item>
		<title>The Risks in Sponsorship</title>
		<description><![CDATA[We’ve seen lately the huge risk that businesses take when there is any kind of endorsement or sponsorship. I’m curious then why there isn’t an appropriate level of consideration and negotiation in determining mutual escape clauses from these sponsorships.]]></description>
		<link>http://mgmtnow.com/the-risks-in-sponsorship/</link>
			</item>
	<item>
		<title>&#8216;Tis the Season</title>
		<description><![CDATA[Thinking back on the mid 2000's and the "War On Christmas"]]></description>
		<link>http://mgmtnow.com/tis-the-season/</link>
			</item>
	<item>
		<title>Black Friday</title>
		<description><![CDATA[What else can Black Friday teach us outside of retail dynamics and health of the general marketplace? Can the deals that can be had on specific goods show us a trend in the marketplace?]]></description>
		<link>http://mgmtnow.com/599/</link>
			</item>
	<item>
		<title>Carrier Ad wars</title>
		<description><![CDATA[Verizon has come out swinging at AT&#38;T over the extent and availability of their 3G network in response AT&#38;T has solidified a response with actor Luke Wilson as their spokesperson.]]></description>
		<link>http://mgmtnow.com/carrier-ad-wars/</link>
			</item>
	<item>
		<title>Cloud-Sourced</title>
		<description><![CDATA[
			
				
			
		

I’ve been seeing huge movement towards cloud based services and I cannot begin to express how much this scares me as a consumer and why its even more concerning for the enterprise as a product offering. This post is my take on a discussion currently going on at the economist between a Microsoft Exec and [...]]]></description>
		<link>http://mgmtnow.com/cloud-sourced/</link>
			</item>
	<item>
		<title>Blue Ocean Branding</title>
		<description><![CDATA[Going beyond Blue Ocean strategic product planning, and looking into a focused shift in branding to accomplish a similar feat. ]]></description>
		<link>http://mgmtnow.com/blue-ocean-branding/</link>
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