I would challenge that they had this type of focus from the beginning, although it has become more “watered down” as the organization has gotten larger. Yes their mission is to deliver this superior coffee drinking experience; however, we cannot minimize their social agenda. Just about every store that I’ve ever visted is more about promoting social causes through their products. I think they serve as an excellent example of a for-profit organization operating in much the same way as a non-profit would.

You may have a slightly different viewpoint since you are from Seattle, the coffee mecca of the world.