Comments on: Differentiation http://mgmtnow.com/differentiation/ Go-Beyond Branding Mon, 26 Jul 2010 16:30:43 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Nick http://mgmtnow.com/differentiation/comment-page-1/#comment-27 Nick Tue, 01 Sep 2009 14:11:25 +0000 http://mgmtnow.com/?p=157#comment-27 I will say the mention of button down had more to do with their presentation than a requirement on customers. That being said you do tend to notice the clientele are a bit dressed up, so a t-shirt and jeans may make you feel slightly out of place. Good points though. I will say the mention of button down had more to do with their presentation than a requirement on customers. That being said you do tend to notice the clientele are a bit dressed up, so a t-shirt and jeans may make you feel slightly out of place.

Good points though.

]]> By: Gustav http://mgmtnow.com/differentiation/comment-page-1/#comment-26 Gustav Tue, 01 Sep 2009 09:57:34 +0000 http://mgmtnow.com/?p=157#comment-26 Between the two, I would go for the ladder, The Rock Bottom, because it appears to cater to a much larger crowd especially during a recession based on what I read. It seems to pop out as having lower prices since there is no mention of the words 'fancy', 'professional', 'elegant' and the logo indicates 'less expensive' as opposed to The Tap House, in my opinion. I also like bars that brew their own beer. The Tap House appears to cater toward a higher end clientele based on the fact that they require button down shirts and the atmosphere pops out as dressier. This is not to say The Tap House will go out of business because there is a definately a high end clientele that hangs around in Bellevue. If I knew more of the pricing and Happy Hour specials then I could probably have a more concise and determined answer. Good points, regardless (you too Mike). Branding is so important but bars also tend to be recession proof as Mike pointed out. Bottom line is I bet both bar do well overall. Between the two, I would go for the ladder, The Rock Bottom, because it appears to cater to a much larger crowd especially during a recession based on what I read. It seems to pop out as having lower prices since there is no mention of the words ‘fancy’, ‘professional’, ‘elegant’ and the logo indicates ‘less expensive’ as opposed to The Tap House, in my opinion. I also like bars that brew their own beer. The Tap House appears to cater toward a higher end clientele based on the fact that they require button down shirts and the atmosphere pops out as dressier. This is not to say The Tap House will go out of business because there is a definately a high end clientele that hangs around in Bellevue. If I knew more of the pricing and Happy Hour specials then I could probably have a more concise and determined answer.

Good points, regardless (you too Mike). Branding is so important but bars also tend to be recession proof as Mike pointed out.

Bottom line is I bet both bar do well overall.

]]> By: Mike http://mgmtnow.com/differentiation/comment-page-1/#comment-24 Mike Mon, 31 Aug 2009 17:47:47 +0000 http://mgmtnow.com/?p=157#comment-24 They survive because the product is in demand. Beer is one of those recession-proof products. Anheuser-Busch was very successful despite problems with the economy, because people will always drink beer. The times when we saw difficultly could always be tied to efforts that took the focus off the beer. Are you stressing the value of culture over the product? They survive because the product is in demand. Beer is one of those recession-proof products. Anheuser-Busch was very successful despite problems with the economy, because people will always drink beer. The times when we saw difficultly could always be tied to efforts that took the focus off the beer. Are you stressing the value of culture over the product?

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