About

Welcome to MGMT Now. A blog dedicated to educating on the power of great business and managemet skills.

MGMT Now is an experiment that I’ve been running with a few friends for about 2.5 months now. The purpose of this site is three-fold: to educate others on solid branding/product management, to learn more myself by engaging in a dialogue with others, and to showcase my skill-set.

Who I am:
Nick Brackney a 28 year old. Most recent job experience as a Product Manager for Microsoft. My complete work experience can be found via LinkedIn: http://www.linkedin.com/in/brackney21

Education:
2 degrees in 4 years: Economics and Business Administration
1 Certificate: Intellectual Property Management from UW Law School

Experience:
Microsoft: Product Management, Program Management and Project Management focused on Operations, Licensing and Marketing.

Small IT reseller: Purchasing & Operations, Sales, Business Development focused on Brand Building, Awareness, Consulting

Highlights:
I’ve shipped 4 products in 2 ½ years in the fast paced, profitable, and increasingly strategic Windows Embedded CE product group.
Managed brand and advertising campaigns for IBM, HP, Lenovo at IT Reseller resulting in a spike in sales, better relationships with these tier 1 brands and increases in marketing funds acquisition.

Expectations for the site:
This site is a labor of love, I cannot begin to express how passionate I am about this. My hope is to grow the audience and to increasingly refine the message to be focused on presenting the trends, problems, and best practices in branding and product management.

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Who Am I:
My name is Gustav E. Gennrich. I am 28 years old and currently in the process of earning my 2nd degree at the University of Washington in conjunction with providing consulting services to a local company (unrelated to this website). I have a solid track record of implementing strategic internet marketing plans for companies. I currently handle demand generation of MGMT Now and will eventually be producing content on a semi-regular basis related to internet marketing.

Education:
1st degree: Bachelor of Science in Applied Computational Mathematical Sciences (ACMS) – Mathematics/Economics
2nd degree (in progress): Bachelor of Science in Computing and Software Systems (CSS)

Small Business (8 to 12 people) Experience:
Ragazzi, Inc.: General Manager of Operations which included marketing, program management, product management, people management, accounting, and logistics
Davinci’s: Marketing and Management Consultant
States/Local Government Experience:
Pierce County Department of Emergency Management: Project assistant on the Pierce Responder System

Highlights:
I have successfully branded and marketed businesses to capture highly competitive market share which resulted in significant profit margin growth while reducing overhead costs. I have also assisted in the product development of a highly specialized government program, Pierce Responder System, designed to save lives during school emergencies.

Expectations for the site:
Create a highly marketable website full of useful product management, branding, and marketing advice through the help of partners, Nick Brackney and Frank Lee.

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Follow us on twitter: http://twitter.com/mgmtnow/